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Barceló

RON DOMINICANO

About

Brand

The origin of Barceló rum dates back to 1929, when Julián Barceló arrived in the Dominican Republic with the purpose of producing rum that would then go down in history as the best in the world. Just a year later, in 1930, he founded the company Barceló & Co. At that time the young Spaniard was only 26 years old, but with many dreams, and in a short time he started the production and marketing of his first rums throughout the country.
This rum has become a benchmark of premium quality, and the brand is among the top five rum in the world market.
Ron Barceló is the only Dominican rum that is made 100% from sugar cane collected from their own plantations. In addition, Ron Barceló has reached the title of the most exported rum in the Dominican Republic - its export map includes 70 countries around the world.
The uniqueness of the terroir, modern equipment of the plant and 100% environmentally friendly management conditions - the attributes that allowed Ron Barceló to grow rapidly.

History

1950

It was only in 1950, after years of experimentation, that the company was able to position itself on the local market. This success was due to the formal launch of Barceló Blanco and Dorado, products that were highly appreciated by consumers of the time.

1970

In 1970 the Ron Barceló Añejo was included in the brand’s product portfolio, characterized by a distinctive amber bottle, which over time established itself as the most exported Dominican rum.

1980s

In the 1980s, Ron Barceló, which was already at the top of the list of favourite national rums, began producing Ron Barceló Imperial, now the flagship Premium Rum among all Dominican rums, a rum that since its launch established itself as the leader in its segment until becoming today the Dominican rum most awarded by international organizations.

1990s

Then came the internationalization of the brand, with the start of exportation to countries such as Spain in 1994, thanks to which Ron Barceló currently ranks 3rd among Spirits in Spain.

2001

70 years after the foundation of the brand in 2001, a group of Spanish entrepreneurs formed a strategic alliance with Barceló & Co. to market the brand all over the world, with the exception of the Dominican Republic. In 2002, the Barceló & Co. company gave up its international activities, giving way to the group of Dominican-Spanish entrepreneurs, represented, for the Dominican part, by the Barceló Díaz and García families, thus giving birth to a new company, initially called Añejos Barceló – now Ron Barceló SRL.

2006 - 2019

After being present in 25 international markets, Ron Barceló SRL fully acquired the Ron Barceló brand, with part of the 3rd Barceló generation – the Barceló Díaz and García families – remaining on the Board of Directors.2016: we strengthened our initiatives in terms of sustainability, particularly with regard to carbon neutrality, becoming the first rum in the world to be accredited as Carbon Neutral, which allowed us to take the lead in the promotion of sustainable development.2018: Ron Barceló became the most exported dark rum according to IWSR (International Wine and Spirits Research) data, a result which was also achieved in 2019. The presence of the brand was also consolidated in over 80 countries worldwide.

Present

In 2016 Ron Barceló became the first rum in the world to be certified as Carbon Neutral. We became the first distillate and rum in the world to be part of the UN’s “Climate Neutral Now” initiative.Ron Barceló Organic was launched. We acquire emission reduction credits from formally certified reduction projects of the EGE Haina’s Los Cocos I and II wind farms.

Catalog

Barceló Blanco Añejado

Barceló Blanco Añejado

Barceló Dorado Añejado

Barceló Dorado Añejado

Barceló Gran Añejo

Barceló Gran Añejo

Barceló Gran Añejo Dark

Barceló Gran Añejo Dark

Barceló Imperial

Barceló Imperial

Barceló Imperial Onyx

Barceló Imperial Onyx

Imperial 40 aniversario

Imperial 40 aniversario

Barceló Organic

Barceló Organic

Imperial Porto Cask

Imperial Porto Cask

THE ONLY
DOMINICAN RUM
TO BE MANUFACTURED DIRECTLY FROM
SUGAR CANE JUICE

mixology

The best easy-to-make cocktail with rum recipes

Organic Basil Smash

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Organic and Spicy

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Onyx Martini

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Imperial Old Fashioned

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Imperial and Tonic

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Hispaniola Latte

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Dark Signature

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Gran Añejo Citrus Twist

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Cuba Libre

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Barceló Sunrise

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Piña Colada

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White cream

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Articles about Barceló mixology

365 days of summer: 5 cool rum-based cocktails

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Dominican Fiesta: amazing cocktails with Ron Barceló

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contacts

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